XR CITY LAB DESIGNは、最先端のテクノロジーを駆使し斬新なアイデアを実現するイノベーティブなデザインスタジオです。コンピューターグラフィック、インスタレーション、CM、イベント映像、AR、VRの設計・開発といった幅広いクリエイティブ活動に対応しています。創業者Nobumichi Asaiは東京のプロダクションPICS，デザインスタジオWOWのクリエイティブディレクターとして国内外の企業ブランディングを手掛けてきました。彼を中心に国内外で活躍するクリエイターたちとのネットワークを構築しています。その豊富な経験と知識を活かし、顧客のニーズに応じた高品質のクリエイティブ作品をご提供します。
XR CITY LAB DESIGN (established in 2021/12) is an innovative design studio that uses cutting-edge technology to realize innovative ideas. The studio handles a wide range of creative activities such as computer graphics, installations, commercial production, commercial event videos, installations, AR, and VR design and development. Founder Nobumichi Asai has worked on domestic and international corporate branding as creative director of Tokyo-based production company PICS and design studio WOW. He has built up a network of creators active both in Japan and abroad. With his wealth of experience and knowledge, he is able to provide high quality creative work that meets the needs of our clients.
Service
◯ コンピューターグラフィックデザイン、インスタレーション、CM映像の制作。
◯ XR(AR/VR)アプリケーション、ウェブサービスの開発。
◯ 映像ディレクション / 映像編集
◯ Contracted production of computer graphic design, installations, media art, and commercial videos.
◯ Contracted development of XR (AR/VR) applications and web services.
◯ Video direction / Video editing
Profile
Nobumichi Asai CEO / Creative Director / Media Artist
浅井宣通。東北大学理学部卒業。東京のCM制作会社PICS inc、ビジュアルデザインスタジオWOW incを経て、2021年12月、XR CITY LAB inc.を創業。これまでクリエイティブディレクター、テクニカルディレクターとしてintel、ソニー、Honda、花王、Canon、SoftBank、SUBARU、三菱地所 etcなどの国内外の企業ブランディングを手掛ける。2021年、コロナ禍において東京より神戸市に移住し、XR CITY LABを起業。デザイン思考よりアート思考。クリエイティブ・ディレクターとしての本質思考により、普遍的でグローバルなサービス創造を目指している。メディアアーティストとしての側面を持ち、これまでレディーガガ(US)、ジェイコブ・コリアー(UK)などのグラミー賞アーティストとのコラボレーションなどで国内外で知られている。ベネチア国際映画祭Best of VR、文化庁メディア芸術祭受賞。VFX AWARD最優秀賞受賞。アルスエレクトロニカVFX部門受賞、Short of the year/Best of Experimental(Germany)受賞、Lion Film Festival(UK) Best Experimental / Most Original受賞など。
Graduated from Tohoku University, Faculty of Science. After working at PICS, a commercial production company in Tokyo, and WOW inc, a design studio, he founded XR CITY LAB in December 2021. He has worked as a creative director and technical director on numerous domestic and international corporate branding projects, including Intel, Sony, Honda, Kao, Canon, SoftBank, Subaru, Mitsubishi Estate, and others.
In 2021, he moved from Tokyo to Kobe City to start XR CITY LAB in response to the Corona disaster. Art thinking rather than design thinking. As a creative director, he aims to create universal and global services through essential thinking.
He is also a media artist and has collaborated with Grammy Award-winning artists such as Lady Gaga (US) and Jacob Collier (UK), and is known both in Japan and abroad. Winner of Best of VR at Venice International Film Festival, Japan Media Arts Festival, and Best VFX AWARD. Winner of the Ars Electronica VFX category, Short of the year/Best of Experimental (Germany), Lion Film Festival (UK)/Best Experimental, Most Orijinal, etc.
Award
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
Exhibition
2018/7-11 Imago mundi@gallerie delle prigioni (venice/italy)
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
speech / conference
2018/7/12 Gallerie delle prigioni[italy] “future technology/art/humanity”
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
speech / conference
2018/7/12 Gallerie delle prigioni[italy] “future technology/art/humanity”
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
Articles & interviews
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”